AgTech

Going global (i18n)

Expanding site function to new global markets

Results | Background | What we did

Results

All planned countries are ready to go, and we’re on track to add 2 more by the end of 2019.

9 new EU countries

Support for 18 EU countries total

Flexible new UI

Handling unpredictable text lengths, units, symbols

Effective processes

For new languages and unit conversions

Background

San Francisco

Our AgTech client needed to quickly double their product’s reach to growers in 18 EU countries. The complexity of the tools, translation providers, and unit conversions required external assistance from Headstorm.

Team

Project/product mgmt.
Architecture
UI/UX design
Development

Build type

Hybrid

Tech stack

React
Smartling

What we did

Learning & coordinating

Getting up to speed on the specifics of international languages meant overcoming challenges in pluralization, gendered languages, and coordinating a multilingual team.

Defined requirements
Established testing & translation teams

UI challenges

New languages meant longer text (like Cyrillic). The lack of a flexible user interface made this a problem. Also, most of it wasn’t mobile-friendly. So we helped them future-proof it.

Supplied helpful UI feedback
Ensured flexible designs

Live Demos, Reusable Patterns

Our client had to get better at globalization because they planned to go beyond 18 countries. So, we created processes for defining requirements, coordinating teams, and adding languages.

Handed off custom processes
Made it easy to add new countries

Related work

FITNESS