Foundry is our entrepreneurial approach to optimizing ROI in product development.

FOUNDRY PRODUCT MANTRA

Outcomes Over Effort.

Foundry product development instills a value-based perspective across functions & teams building software product portfolios.

Our approach shifts the typical SDLC currency from units of effort to ROI; building only what is optimal and opportune to address the market.

Foundry nurtures a venture mindset inside your organization, constantly challenging the portfolio of products to grow at any stage.

FOUNDRY DELIVERABLES

Faster Launches,
Faster Lessons

The processes + mindset to deliver quick wins and make strategic bets that nail the S-Curve, while avoiding become over-leveraged on a technology or market.

Speed is skill, and we use it to deliver results like this for our Foundry clients every day.

Sales-Led
Transformation

Our university-taught method for aligning Sales, Product and Engineering to a shared language of customer impact.

It’s how we lead innovative teams to mitigate the path dependency and slow burns rampant in traditional business initiatives.

Human-Centered Design
+ Collaborative Tooling

An inclusive discipline that brings the right contributors and stakeholders in at the right time, instead of the last minute.

Our HCD workshops are foundational to transformative product design, and the tools we train on are proven to accelerate collaboration.

FOUNDRY PROCESS

The Foundry SDLC Phases

A walkthrough of how we do what we do.

Start: Spark

I: Spark (2 wks)

Sparks are the opportunistic seeds grown from ingenuity & influence across your organization. The Foundry process explores these ideas and enriches them beyond the dream state -- into a state of readiness for determining market fit & feasibility. Workshop engagements in the Spark phase output idea backlogs, sponsor assignments, and the living documents necessary to advance towards Fuel phase.

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II: Fuel (6-10 wks)

Fueling delivers the necessary R&D to create products on paper; the market calculations, initial product roadmaps, competitive landscape, and other what/why/how answers. In a true venture mindset, these products on paper run a voting & vetting gauntlet among your stakeholder group in order to graduate to the Forge phase.

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III: Forge (12 wks)

The Forge phase is where building starts, focused on impact & outcomes over effort. Our process develops only what is necessary to validate the market, achieving quick wins and crafting customer feedback loops to steer the product towards scalability. Outputs from the Forge phase include a lifelike product outfitted for market response, and a foundation of continuous optimization processes on which the product will accelerate.

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IV: Scale (12+ mos)

Scaling is the transformational phase where sales-led product development comes to the forefront. Having advanced beyond mission-critical features, your team now collaborates to release the flagship features and strategic bets that will maximize impact. This is long-term differentiation strategy put to work; the output is a product key clients become advocates for, and competitors would struggle to fast-follow.

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V: Optimize (Ongoing)

The Optimize phase is a perpetual acknowledgement not only of constant improvement and enhancement, but of the fact that a fully-scaled product will often reveal new sparks – be it a wildly popular feature with greater potential, or a market gap best filled by a complementary solution. From here and beyond, the product’s go-to-market strategy leans on previously-forged processes to evaluate and enhance its offering – all while serving as a vehicle for further market exploration.

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Turn product development into its own cross-functional center of excellence.

Foundry is our entrepreneurial approach to optimizing ROI in product development.

FOUNDRY PRODUCT MANTRA

Outcomes Over Effort.

FOUNDRY DELIVERABLES

Faster Launches,Faster Lessons

Sales-LedTransformation

Human-Centered Design+ Collaborative Tooling

FOUNDRY PROCESS

Faster Launches,
Faster Lessons

Sales-Led
Transformation

Human-Centered Design
+ Collaborative Tooling