Aligning product, engineering & sales teams to develop provocative B2B selling engagements. 1 week leadership programs and 3-6 month transformation training available.
Not even the best products can sell themselves most of the time, which is why sales enablement is fundamental in transforming your business growth. Organizations traditionally disenfranchise product and engineering teams by disconnecting them from sales. Headstorm trains on developing a shared language on the foundation of customer value, aligning teams to outcomes instead of effort.
“Headstorm brought expertise and a comprehensive framework of best practices in their Sales Enablement workshop they conducted with our salesforce. It always makes sense to sharpen your edge for competing at the highest level in B2B sales, and we appreciated the opportunity to work with the Headstorm team.”
Headstorm’s sales-led transformation approach pushes product & engineering teams to align with sales on distilling the motivations, triggers, and objections that foundationally influence & investment decisions. The result is faster sales cycles, and fewer bake-offs eating away at your customer acquisition costs.
Achieving organizational alignment between Product, Engineering, & Sales means dropping the prescriptive and embracing the provocative. Headstorm is here to make that happen by upskilling your teams.
Your sales team can identify and feed the change in value an archetype needs to experience to spend money; only then can you plug the product to work through more tactical considerations. No list of snazzy features will win the buyer’s head or heart if your team can’t speak the same language.
So much of what sinks product ROI comes from the disconnect between your own teams. Overpromised sales, competitive pricing, project scope creep – Headstorm solves for these issues by creating a common language around customer impact & value.